Privacy Policy

Last updated: 22 December 2025

This Privacy Policy explains how MACiE (“we”, “us”, “our”) collects, uses, shares, and protects your personal information when you visit our website, make a purchase, or contact us.

1. Who We Are (Data Controller)

For the purposes of UK data protection laws, MACiE is the data controller responsible for your personal information.

Business name: MACiE
Business address:
Langensteiner Weg 12
12169 Berlin
Germany

Contact email: support@macieshome.com

2. Personal Information We Collect

Depending on how you interact with our website, we may collect the following types of personal information:

A) Information you provide to us

Order information: name, billing address, delivery address, email address, phone number, and products purchased.

Payment information: payments are processed securely by third-party payment providers. We do not store full payment card details.

Customer support communications: messages sent via email, contact forms, or customer service channels.

B) Information collected automatically

Technical and usage data: IP address, browser type, device information, pages visited, time spent on the site, and referral source.

Cookies and similar technologies: see section 7 below.

C) Information from third parties

Shipping and delivery updates from logistics partners.

Fraud prevention signals from payment processors and security services.

3. How We Use Your Personal Information

We use your personal information to:

Process and fulfil orders, including shipping and delivery.

Provide customer support, including returns and refunds.

Send transactional communications, such as order confirmations and shipping updates.

Prevent fraud and ensure website security.

Improve our website and services, including analytics and performance monitoring.

Send marketing communications, where legally permitted.

4. Lawful Bases for Processing (UK GDPR)

We process personal data under the following lawful bases:

Performance of a contract: to process payments, fulfil orders, and manage returns.

Legitimate interests: to operate, secure, and improve our business and website, provided these interests do not override your rights.

Legal obligations: where we must retain data to comply with applicable laws.

Consent: for certain marketing communications and non-essential cookies, where required. You may withdraw consent at any time.

5. Sharing Your Personal Information

We share personal information only when necessary, with trusted third parties, including:

E-commerce platform and website hosting providers.

Payment processors and fraud prevention services.

Dropshipping suppliers and fulfilment partners located in China, responsible for preparing and shipping products.

Shipping carriers and logistics providers.

Customer support and communication tools.

Analytics and performance measurement providers.

We do not sell your personal information.

6. Marketing Communications

If you choose to receive marketing communications, we may send promotional emails about products, offers, or updates.

You can unsubscribe at any time using the link in our emails.

Transactional emails related to your orders are not marketing communications.

7. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, enhance security, and analyse usage.

Where required by law, we request your consent for non-essential cookies and provide clear options to manage your preferences. A dedicated Cookies Policy may be published separately.

8. International Data Transfers

As we operate a dropshipping business model with suppliers in China and use global service providers, your personal information may be transferred outside the United Kingdom and the European Economic Area.

We take appropriate measures to ensure that international transfers comply with applicable data protection laws, including contractual safeguards and data minimisation.

9. Data Retention

We retain personal information only for as long as necessary to:

Fulfil contractual obligations.

Provide customer support and resolve disputes.

Comply with legal, accounting, and regulatory requirements.

When data is no longer required, it is securely deleted or anonymised.

10. Data Security

We implement reasonable technical and organisational measures to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

11. Your Rights

Under UK data protection law, you have the right to:

Access your personal data.

Request correction of inaccurate data.

Request deletion of your data, where applicable.

Restrict or object to processing.

Request data portability, where applicable.

Withdraw consent at any time, where processing is based on consent.

To exercise your rights, please contact us at support@macieshome.com

12. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner’s Office (ICO).

13. Children’s Information

Our website and products are not intended for children, and we do not knowingly collect personal information from children.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.